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Chicago Bears Football Club
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Kickoff in the Club Logo
Kickoff in the Club is an annual event for United Club Season Ticket Holders which is held in the United Club at Soldier Field during Chicago Bears Family Fest. It is an opportunity to see the stadium, scope out your seats for the season, watch practice, get some autographs, enjoy food, and spend time with your family. I was tasked with updating the previous logo (bottom right). This logo is used digitally to promote the event as well as on various signage and promotional items.
Bears Breakdown Logo
Bears Breakdown is a postgame series by the Chicago Bears Senior Writer. In each article, he breaks down plays from the previous day’s game. This logo is used on the website to represent the series and appears on the thumbnail to access each piece.
Keys to the Game Logo
Keys to the Game is a pregame series by the Chicago Bears Senior Writer. In each article, he expresses three key components to unlock a Bears win in their upcoming game, and what fans should look out for when watching the game. This logo is used on the website to represent the series and appears on the thumbnail to access each piece.
MVT Logo Design and Sweatshirt
Every quarter, the Marketing & Communications department nominates an employee that makes a significant impact outside their immediate department and exemplifies the essence of the values of the Club: respect, trust, and togetherness. The person selected as the Most Valuable Teammate (MVT) receives this sweatshirt.
NFL Digital Ticket Collectables
The NFL tasked the Chicago Bears with creating four artistic NFT tickets to be used as collectibles for fans attending these particular games. Through the creation of the NFT ticket artwork, fans were able to collect a unique keepsake as a remembrance of their special game day experience. Each NFT ticket was displayed as a rotating 3D graphic on the Soldier Field Gate 0 videoboards during each particular game day. I was tasked with the art direction of this project. I worked with the Brand Creative team to ideate and generate mockups, collect feedback and ultimately receive approval of the final designs from the NFL League Office.
Lead Motion Designer built out these 3D template for mocking up the designs.
Kids Club & Baby Bears Holiday Mailer
Each year Kids Club and Baby Bears sends out a holiday mailer to their members that directs them to a site with many downloadable holiday worksheet activities. I hand illustrated this Holiday Jamboree scene using Procreate and brought everything together in Illustrator.
United Club Lanyards
These lanyards are for United Club Season Ticket Holders to display their credentials. Utilizing various aspects of the Chicago Bears branding such as the tail of the wishbone C logo and the iconic stripes.
Autograph Photo Donation
Community Relations team gets many requests for donations for various auctions. When we are unable to send autographed items to donate we send these autographed prints for auction.
Article Postcards
When reporting on the road, our visual thumbnails are represented as postcards. Featuring player's experiences in London and Detroit on the website and app. I created a location focused graphic for the collection of articles' main landing page, paired with a pull quote focused template for each story.
Draft Party Tote Bags
Exclusively for those in the United Club, we had a Bears Bag Activation. With the choice of a Bears generic branded design or the Bears Draft Party branded design, United Club ticket holders could get their custom tote bag heat pressed on site.
Draft Party Program
The program allowed attendees to have an in-hand guide to the variety of the event's activations and functioned as a memento for collecting autographs from current players and alumni.
Draft Party Signage
With two first round picks and one of those being the number one pick, 2024 Draft Party was quite the hot ticket item. Planning the sold out event, we needed signage to be clear, visually cohesive, and informative. Created over 120 pieces of signage to be displayed around Soldier Field.
Battle of the Border Sweepstakes Digital Assets
The winner of this sweepstakes is awarded two tickets to the rivalry game against the Green Bay Packers. To promote the sweepstakes I created a look and built out digital assets for all forms of communication across multiple platforms. I wanted to use an authentic piece of the Bears organization in the promotional materials. The Bears Crossing sign actually exists in yellow and is the first identifier that you are entering the Chicago Bears headquarters in Lake Forest, IL. I adjusted the sign color to orange and included it in the promotional materials to showcase the Bears crossing in Packers territory.
Windy City Furbowl
Created digital, in-stadium, and print assets for the promotion of the Windy City Furbowl. Occurring during halftime at the 2023 home game versus the Las Vegas Raiders, various mascots face off in a furtastic flag football match up.
Augmented Reality (AR) Experience Splash Page
The Chicago Bears launched an interactive AR fan experience you can access when you scan the QR code by the iconic George S. Halas and Walter Payton statues. Once scanned, you are first greeted with the splash page which I designed. Then you’re able to access more information about both legends as well as AR versions of Justin Fields and Cole Kmet expressing their appreciation of Halas and Payton. Fans are also able to take photos alongside the AR versions of Fields and Kmet.
Halas Hall Lobby Display
This display greet visits in the Halas Hall lobby. It compares the rookie reception records of Harlon Hill and Darnell Mooney showcasing various stats, facts, archived items, and influential quotes.
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